
We did a quick photoshoot this week for the Permanent Vacation crew sweat which is a quintessential piece of casual and comfortable apparel, ideal for surf enthusiasts and beachgoers who want to blend style with functionality. Rooted in the laid-back surf culture, this sweatshirt embodies the spirit of endless summer days, where the ocean waves and sandy shores are a constant presence.




There's something special about summer on the North Cornwall coast. Long beach days, evening sunsets, surf sessions and relaxed weekends all call for clothing that's as comfortable as it is stylish.
The 188-year-old coastguard’s tower in Bude, 'The Pepperpot' is to be moved 100m inland to save it from coastal erosion...